We are aiming to convert many of the 85% of non-craft drinkers to craft beer (because you and I know it is better) by partnering with independent NZ Craft Breweries that consistently brew medal-standard beer. Most beer drinkers keep drinking what they know because they are too scared to try craft beer. With our monthly Judges’ Selection subscription they receive a mixed-12 every month at a competitive price, and sample approachable craft beers in their own home. If it is selected, your beer will sit alongside some of the best craft beer in NZ each month. Our online brewery-direct shop, and our regular mixed Brewery-Boxes are also very popular.
We avoid the slow, cumbersome traditional channels so we can offer your beer at it’s best – direct to fresh new customers each month – just like a beer festival!
Trial and repurchase is the worst-kept secret of the big FMCG companies – it is the fastest way to grow smaller brands into big brands. Craft Box Direct is the most cost-effective sampling and marketing program available for independent NZ craft breweries. Your selected beer sample will be tasted fresh by 250 – 500 craft beer drinkers in their homes each month. It is accompanied by an 8-page A5 magazine featuring your brewery story, beer profile and tasting notes. Customers will rate your beer and complete a customer survey. Each monthly box is supported with a marketing campaign using EDM to our database, and significant investment in Google Ads, Facebook and Instagram.
How it works
We invite selected craft breweries to submit their beers for inclusion in our monthly box. Beers are tasted and assessed for balance, flavour and drinkability by three BJCP qualified judges. We pre-sell the box for 4 weeks, then we order it from you for us to repack overnight and courier straight to craft beer drinkers nationwide. We pay you for the beer within 7 days. We do not charge for the sampling, marketing and distribution of your beers, nor do we require the samples for free. You simply provide us with selected beers at the low sample-price, send us your marketing assets and we do the rest!
Once customers love your beer, they want to repurchase larger packs. We list your beer on our online store so it’s easy for customers to repurchase what they want, any time they want direct from our site through their account that is already setup and ready to go. Orders are sent direct to you to ship out without delay. Please contact us so we can show you how it works.
Submit your beer range
If you are interested in becoming a partner please send an email to [email protected]